6. Add and manage multiple accounts from the same device.
Have a separate account for your dog? Don’t be embarrassed; stand by your puppy profile. In fact, whether it’s a pet account or a business account, you can add and manage this one right alongside your personal account.
- From your profile, tap the gear icon. To find this icon on an Android device, you’ll first need to tap the three horizontal lines to the top right of your screen.
- Scroll to the very bottom and tap “Add Account.”
- Add your other account by username and password, and you’re all set.
To toggle between both profiles, hold down your profile picture in the navigation bar to view all connected accounts. You can also switch to a different account through the Settings page mentioned earlier. See what this screen looks like in the next Instagram feature, below.
7. Schedule posts in advance.
Instagram being a mobile app, you’re probably in a routine of taking photos and posting them to your Instagram Story on the fly. But, you can also pre-post them from your computer for a set day and time in the future.
This feature is available with a social media scheduling tool, as well as HubSpot if you have an Instagram business account. If you have this business profile, switch to it via the Instagram mobile app and follow the prompts to connect it to Facebook.
Depending on the social scheduling tool you use, you might not include this step. Once you’ve toggled to the right account, however, you’ll launch your scheduling tool, navigate to your current connected profiles, and see Instagram as an available integration.
8. Optimize your Instagram bio to appear in the Explore tab.
Your friends, family, and coworkers might be your first group of Instagram followers, but growing your audience takes more than the people who already know you. One key way to do this is to get your profile to appear in Instagram’s Explore page.
The Explore page, accessible using the magnifying glass icon shown above, is a browsing page that sorts the entire Instagram community by topic and keyword. These include “Fitness,” “Style,” “Science,” and more.
Hashtagging your posts with these words can expose your content to the people browsing these topics, but you can also use them in your Instagram name and bio to promote your profile.
If Jane Doe is a marketing consultant, for example, she might want to make her Instagram name “Jane Doe Marketing,” rather than simply “Jane Doe.” Then, in her bio, she can include all of her specialties, such as “SEO,” “blogging,” “email marketing,” etc.
9. Create a collection of saved posts.
In addition to being able to view all of the posts you’ve liked, Instagram also has an option to save or bookmark certain posts in collections that you create.
Start by going to your profile, and tapping the “Settings” icon at the top-right of your screen, and then select “Saved”:
Next, press the “+” button and name your new Collection.
Click “Next”, and select images from your “Saved” section.
To save photos for future collections, tap the bookmark icon below the post you want to add, as shown below:
Then, go back to your saved photos by following the previous steps.
You’ll see the photos you’ve saved — to add them to your Collection, select the Collection you want to add to, and tap “Add to Collection.” From there, you can add any of your saved photos.
10. Use ‘Type Mode’ to enhance your Instagram Stories.
Instagram Stories is a feature of Instagram that allows you to post ephemeral photos that show up separately from your profile and only last 24 hours. It’s a great function for helping like-minded users discover your profile on Instagram’s homepage.
But since its beginning, Stories have become quite creative, and it takes more than a pretty filter to stand out to your audience. Enter “Type Mode,” an option similar to Snapchat that gives you the power to caption Stories that need extra context to resonate with someone. Here’s how to use it:
1. Open Instagram Stories by swiping right from your Instagram feed. This will launch your smartphone camera. Then, take a photo or video and press the “Aa” icon to the top-right of your screen, as shown below:
This “Aa” icon will open Type Mode, where you have five fonts to choose from: Modern, Neon, Typewriter, Strong, and Classic. Here’s what a sample Story looks like with Modern font: